Frank Lloyd Wright wrote: ‘Wood is universally beautiful to man. It is the most humanly intimate of all materials.”
“This has been our guiding principle as a company since day one,” says James Caroll II, principal of LV Wood, the high-end wood flooring and surfaces company he co-founded with his father in Buffalo, and which has been based in New York City since 2008.
From floors to walls, counters, bars, and trim, today LV Wood’s beautifully designed products can be found in residential, commercial, and institutional settings worldwide, including the National Museum of African American History and Culture and the Museum of the Bible in Washington, DC. Upstate, you can spot its materials at the Rivertown Lodge in Hudson, where its light- hued Euro Oak contributes to the hotel’s refined minimalist vibes, as well as at Old Souls and Barber & Brew in Cold Spring, which Caroll and his wife Tara have also owned and operated since moving to the quaint Hudson Valley village in 2012.
The company places strong emphasis on sourcing North American varieties like walnut, white oak, hickory, and maple, which are all finished in the US. The only exception is its Euro Oak line, a nod to the company’s roots as an importer of Italian wood flooring. Its seven product lines currently run the gamut from reclaimed agricultural and industrial oak to highly customizable and handmade solid wood planks, as well as engineered wood flooring.
While LV Wood has many products in stock and readily available, the company’s more curated offerings—the Bespoke and Patina lines—are ready to head out into the world after a lead time of about six to eight weeks. These highly customizable lines allow clients to make refinements to everything from the wood’s color, grain, and finish to its sizing, surface texture, and pattern. Herringbone and chevron floors, Caroll notes, are quite popular right now.
In addition to the architecture and design trades, LV Wood works directly with home and business owners to supply its high-end materials for any project. “We aim to be approachable to every budget and make the process as simple as possible from start to finish,” says Caroll. “And we believe that natural materials like wood flooring are a major part of health and wellness in your home, as well as an organic connection to the home itself.”